As restoration specialists at iRestore, we know that the most important asset to your restoration company is your relationships with clients and with your own company members. This job is not for the weak of heart, and often requires hard labor and dealing with people who are in emotional and physical distress while their home has undergone some type of disaster. Building and maintaining relationships will not only make your jobs easier for your restoration company but also help your business to grow. That being said, we also know how hard it is to stay on top of everything and manage all working relationships in your business when there are so many details that must be attended to with each restoration project. This is why we have come up with a relationship management system (CRM) for restoration companies to allow you to manage all your relationships at both a company and individual level.
Restoration Company Client Relationship Management
Organize all your contacts. Having all your business contacts and client contacts in one organized location will help you to make sure you are keeping up with communications. Our system will organize all contacts by company and location, making it easy to navigate and find who you are looking for. This software will also synchronize all contact information with job-specific relationships to avoid duplicate entries. Through this database, contacting any of your contacts is available at the click of a button. We have used an efficient design that integrates all your contacts into your job and contact management features that allow you to email or call any contact with ease.
Interactive map. We know how confusing it can be to find locations, schedule stops, and manage addresses. Our system uses an interactive map with a unique routing system that allows you to plan your day and design stops in the most efficient routes. It also helps you find locations of workers, clients, and suppliers with ease.
Manage follow-ups. One of the biggest relationship builders is communication and following up in a timely manner. Unfortunately, this can also be one of the hardest areas to keep up on and easily slides through the cracks. With our CRM, you can manage contact-related tasks and all follow-ups in an easy-to-use format so nothing gets forgotten. You can easily add notes across multiple platforms such as iPhones, iPods, laptops, and desktops so everyone on the job, no matter their location, can see which calls and follow-ups have been made and what still needs to be done. We have added a tagging system so you can organize and report your contacts that are personal to your organization to make sure that everyone involved in a specific project is aware and up to date on what is going on.
Business growth. Our system has an automatic scoring system that will help you prioritize and organize your marketing approach, and even runs referral and contact reports so you can stay on top of your revenue streams and relationships. This is so beneficial in keeping old relationships and forming new ones to grow your restoration company.
It has been more than 20 years since my husband and I started our full-service restoration company. Today, I have the privilege to meet and share tips with others who are starting up. The most common request? Lists for things such as contracts, equipment, procedures, any list to give a roadmap to success.
My husband and business partner dug out our original start-up to-do list from his files as we celebrated our 20-year company anniversary and it is now framed in the hallway. As we reviewed the list, we laughed at the simplicity of the handwritten document that included polo shirts, which is obviously of the utmost importance (ha-ha). Is it that simple?
Our company colors, green and gold, were less strategic and more out of a desire to reflect what is now known as Shared Value #10: We pride ourselves on our presentation and professionalism as a company. We had no money but wanted branded vehicles, but guess what? We already had a gold pickup truck and a green minivan! Voila – our company colors were born! No need to spend money on painting vehicles.
Armed with a vision, yellow legal pads filled with notes and ideas, a toddler, a baby on the way, and no income stream, we borrowed money, cashed in an $8,000 retirement account, and got started.
Today, the fleet of over 70 vehicles is gold with green lettering. We love our careers; the opportunities we have had to grow personally and professionally, the gratification of having served thousands, and the people we have the opportunity to work alongside of in our award-winning full-service restoration company.
My husband will reflect on the momentum of our company’s launch and sum it up very simply, “Failure was not an option.”
Twenty years later, here are our tips for starting up…
The Short List
There are many pathways that will lead your startup to Restoring Success. Your startup’s success is how you define it and there is not a right or a wrong. Embrace your vision and get moving. Here are some things to consider as you begin:
Why and Drive: Every business has a profit motive and building a financially strong company is a priority; however, restoration is about something bigger and it is important that there is a purpose, vision, and motivation that goes beyond profit. It is like many other businesses where you can easily lose money and will face all types of challenges. Many view restoration as a “recession-proof” industry without vulnerabilities. It is not.
Stay in touch with “why” you want to start a restoration company.
Drive for your success. An unwavering focus and drive to your goals will be an important fuel to power your launch.
Pros-Cons-Challenges: Our youngest son, who wants to be a restorer when he grows up, summed it up and explains his motivation. You can also pick up some tips on the moisture meters you will need for your start-up: A Restorer, Hero in our Community
Leverage your Assets: Assets may include but are not limited to: soft skills, technical skills, facilities, equipment, and relationships. In general, utilize your strengths and develop your weaknesses and/or surround yourself with individuals that complement your skills and soft spots.
Experience and Expertise: You may have experiences and knowledge from other jobs, businesses, education, and childhood you will be able to bring to your company. Form a foundation and make your company special and unique. I was an accountant who grew up with a father who was an insurance underwriter. My husband was a claims adjuster who grew up strapped to a roof by the age of 10 and helping his dad build cars. Regardless of your background before entering the industry, embrace your talents and know-how in your new company. Do not dismiss anything as irrelevant. One of my many favorite things about restoration is that it is somewhat of a melting pot of diverse individuals with unique backgrounds that bring expertise and apply it to their restoration career. The individuals and companies are special and can find foundations of success in their uniqueness.
Relationships: Leveraging your existing relationships will help you start your company. A marketing strategy is sound and important, but do not discount existing relationships. It may be customers of an existing business or friends and family. Consider your existing contacts and leverage them when building your business based on trust and long-term relationships.
Guidance and Information: Today, there are many options and resources that can help you get a solid start in your new company. Evaluate your needs and seek out the best fits for you to help you get started. Be honest about your strengths and weaknesses and draw on others who can add value. Remember, there is no right vs. wrong. There are many paths to success and different approaches to the business. Find what feels right and make it your own. Keep an open mind and learn different perspectives and approaches. When you can learn from the mistakes and successes of others, take it.
Training and resources
Mentors and industry friends
Be Resourceful and Have Resources: You will not have everything and everyone you need out of the gate. Actually, that may never happen in restoration. Be prepared to think out of the box and prepare resources. Today, we have a beautiful textile restoration department with commercial and specialty equipment. When we started 20 years ago, my husband went to the laundromat and worked through the night.
Examples include but are not limited to: subcontractors, suppliers, rental companies, banks
Be prepared to solve problems along the way. Ask for help and use your drive to make things happen. In the early days, your ability to respond and deliver quality results will help propel your new company. I vaguely remember our first commercial loss in the early days. I do not remember the logistics; somehow, we assembled a large team, worked through the weekend, and had them open by Monday. I do remember feverishly scrubbing a special chair and thinking, “I want them to say, WOW when they walk in on Monday.”
Reinvest: When planning, and upon starting your new business, plan to continually reinvest. If your vision includes growing beyond your initial startup, you will need to invest in people, facilities, equipment, and systems.
Enjoy the journey and excitement. May starting a restoration company bring you much Restoring Success.